Born in Egypt and based in the U.S., I’m a Creative Director and brand builder focused on creating businesses—not just visuals. I build brands from the ground up, leading strategy, identity, product development, packaging, and launch to bring ideas fully to market.
My work lives at the intersection of vision and execution. I’ve taken brands from early concept through production, sourcing and developing products, defining brand systems, and shaping cohesive, market-ready experiences. I care deeply about clarity, craft, and building work that is designed to last.
I thrive in collaborative, high-performing environments and bring a hands-on, decisive approach to leadership. I take the work seriously, leave ego out of the room, and believe the best results come from strong ideas, mutual trust, and momentum.
Strategy first, ego last, and always room for humor.