Scope of Work
Brand Strategy & Positioning
Logotype & Visual Identity System
Art Direction & Creative Concepting
Product & Merchandise Design
Photography & Rendering Direction
Digital Presence (Website + Social)
Brand Collateral & Stationery
The Challenge
Golden Era Garage was conceived as more than an automotive shop—it needed to exist as a luxury cultural brand within a highly saturated performance market. While Honda and Acura enthusiasts are deeply knowledgeable and emotionally invested, the category is often dominated by visuals that feel technical, loud, or dated.
The challenge was to elevate a niche performance workshop into a premium, collectible-driven brand—one that honored mechanical heritage while appealing to discerning enthusiasts with a refined aesthetic and long-term brand vision.
The Approach
I built Golden Era Garage from the ground up with a luxury-first mindset, treating the brand with the same rigor as a high-end fashion or automotive house.
The visual system balances heritage and modernity—deep blacks, restrained gold accents, and tactile materials communicate craftsmanship, restraint, and precision. Every touchpoint, from the logo and typography to product mockups and digital presence, was designed to feel intentional and collectible.
The brand extends beyond the garage through a curated product lineup—tools, accessories, apparel, and printed matter—each treated as an extension of the brand story. Art direction focused on moody, cinematic imagery that reinforces authenticity, mechanical honesty, and timeless performance.
The Results
Golden Era Garage emerged as a fully realized luxury automotive brand, not just a service provider. The identity positions the business to attract high-value clients, collectors, and collaborators while remaining credible to core enthusiasts.
The cohesive system allows the brand to scale—across digital platforms, physical spaces, merchandise, and future product lines—without losing clarity or integrity. The result is a brand that feels established, confident, and enduring, with a visual language that elevates Honda and Acura culture into a premium, design-led experience.