Scope of Work
• Brand Identity
• Logo Design
• Art Direction
• Visual System Design
• Product & Merchandise Concepting
• In-Center Experience Touchpoints
• Lifestyle & Environmental Mockups
Challenge
HOEM needed a visual identity that could hold advanced frequency-based wellness technology while feeling deeply human, calm, and spiritually grounded. The brand had to establish trust and emotional safety without appearing clinical, and evoke spirituality without leaning esoteric or ornamental.
The challenge was to design an identity that balanced energy and stillness, allowing technology to exist quietly within a sanctuary-like environment.
Approach
The brand was designed from the inside out, leading with sanctuary rather than technology.
An expressive, fluid logo was created to represent energy in motion and transformation, while the surrounding visual system remained intentionally restrained. Neutral palettes, tactile materials, and generous negative space were used to ground the identity and allow the logo’s movement to feel purposeful rather than decorative.
Physical and experiential touchpoints—from stationery to in-center products and luxury amenities—were designed to reinforce calm, continuity, and intention at every stage of the client journey.
Result
The final system positions HOEM as a refined healing sanctuary where science and spirituality coexist seamlessly.
The identity feels elevated, emotionally safe, and quietly powerful—supporting deep restoration through intentional design. Every touchpoint works together to create a cohesive experience that extends beyond the session, reinforcing trust, stillness, and meaningful transformation.