Scope of Work
• Portfolio product leadership
• Concept-to-market development
• Performance-driven product design
• CMF and color strategy
• Graphics and packaging systems
• Catalogs and retail merchandising
• Cross-functional collaboration
• Scalable line architecture
The Challenge
Build a cohesive, performance-driven product ecosystem under the NERF brand—one that could scale across multiple toy categories, price points, and retail formats while maintaining clear brand recognition, functional credibility, and shelf impact.
The Approach
Led the portfolio with a system-first mindset, establishing a unified design language across form, texture, and color that could flex across categories without diluting the brand. Performance cues inspired by athletic equipment guided both aesthetics and function. Close collaboration with cross-functional partners ensured products, packaging, and retail assets worked together as a single, integrated brand experience.
The Outcome
Delivered a scalable, retail-ready portfolio that strengthened NERF Dog’s position as a performance-led pet brand. The system translated seamlessly across products, packaging, catalogs, and merchandising, enabling consistent shelf presence, efficient line extensions, and long-term brand growth.